What Now?
Hiya 👋
I'm Tom, and I'm a former software engineer currently on the darkest timeline, chasing marketing highs in startup land.
My main gig is running Consume, which is my take on where B2B marketing is going as a profession.
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Crafting great marketing materials is very interesting to do as a former engineer. Due to my background, I have a special knack for technical product marketing–which means I help deeply technical founders tell stories about the technology they're building.
It's a good way to spend my days, and I'm grateful that I get to do this for a living.
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I live in Amsterdam with my wife, Maya, our daughter, Shai, Salsa - who looks like a dog, but in fact is a human in canine form, and Bonnie - who is the cattiest cat of them all.
Things I like in no particular order:
- Coke Zero
- Rap music
- Stoic philosophy books
- Ultra wide screens
Housekeeping
- I write here
- I do YouTube here
- Here are my LinkedIn and GitHub profiles
- Email me at tom @ this domain. I like receiving solicited email. :)
Important Projects
- (2026) Consume - Unlimited Full-stack GTM AI Services
- (2026) GroupGuard / Shoter - AI moderation tools for WhatsApp communities & groups
- (2026) YoungDads - A guide for the young dad rooted in my Young Dads community (in Hebrew)
- (2025) SyntaxGTM - A programmatic SEO experiment, which ended up becoming my Youtube channel
- (2024) SyntaxCinema - Technical videos as a service