What Now?
Hiya 👋
I'm Tom, and I'm a former software engineer currently on the darkest timeline, chasing marketing highs in startup land.
I do three things:
- I act as a fractional PMM for companies selling technical products - delivering materials across sales enablement, social, website, video, and more.
- I act as a fractional CMO for one company at a time, when the right project comes along.
- I take on growth projects for specific customers where I see an edge and feel like I can actually help.
If you want to work with me, email me at tom at this domain or use my scheduling link!
--
Crafting great marketing materials is very interesting to do as a former engineer. Due to my background, I have a special knack for technical product marketing–which means I help deeply technical founders tell stories about the technology they're building.
It's a good way to spend my days, and I'm grateful that I get to do this for a living.
--
I live in Amsterdam with my wife, Maya, our daughter, Shai, Salsa - who looks like a dog, but in fact is a human in canine form, and Bonnie - who is the cattiest cat of them all.
Things I like in no particular order:
- Coke Zero
- Rap music
- Stoic philosophy books
- Ultra wide screens
Housekeeping
- I write here
- I do YouTube here
- Here are my LinkedIn and GitHub profiles
- Email me at tom @ this domain. I like receiving solicited email. :)
Ongoing Projects
- (2026) AppGuardian - A (very) small mac app for killing long-running, unused applications automatically using apple's built-in LLM
- (2026) SyntaxWriter - Technical blog post writing a-la-carte
- (2026) Consume - Unlimited Full-stack GTM AI Services
- (2026) GroupGuard / Shoter - AI moderation tools for WhatsApp communities & groups
- (2026) YoungDads - A guide for the young dad rooted in my Young Dads community (in Hebrew)
- (2025) SyntaxGTM - A programmatic SEO experiment, which ended up becoming my Youtube channel
- (2024) SyntaxCinema - Technical videos as a service