Clay (for Cyber!) Workshop Summary
What Now
On 14th of January, 2026, I hosted a workshop for the Cyber Security Marketing Community about using Clay for cybersecurity marketing.
I was joined by these lovely folks:
They're all vendors in the Fractional CMO / Growth Marketing / GTM Engineering space - check them out!
Links
Here's the recording:
Here are the slides:
If you want to get the raw slides, feel free to reach out to each person directly.
AI Summary
A quick AI summary of what we went through:
This webinar, "Clay for Cyber," covered practical go-to-market engineering techniques using Clay automation specifically tailored for cybersecurity marketing. Four presenters shared hands-on demonstrations:
Nimo Shkedi showed how to build hyper-targeted account lists for MSPs/MSSPs using extensive keyword searches in Clay, combining multiple data sources (LinkedIn job postings, G2, industry-specific directories) to create the broadest yet highly relevant prospect lists, then scoring and routing leads to sales engagement platforms.
Artium Koner demonstrated a HubSpot-to-Clay integration that lets non-technical BDRs trigger prospect enrichment directly from a dropdown button in HubSpot—one click sends a target account to Clay, finds 5 relevant contacts, enriches them with emails/LinkedIn, generates personalized outreach copy, and pushes everything back to HubSpot.
Kfir Shapira walked through monitoring LinkedIn activity of prospects using Apify scrapers integrated with Clay—he scraped webinar attendees, pulled their last 3 LinkedIn posts, used AI to prioritize which posts to engage with based on topical relevance, then left personalized comments before the event as a pre-engagement tactic.
Tom Granot presented using Clay's Custom Signals feature for influencer marketing on YouTube—setting up bi-weekly monitoring for relevant video content, then filtering for up-and-coming channels (1,000-10,000 subscribers) with strong engagement ratios to identify sponsorship opportunities before influencers get too big/expensive
The panel also discussed when to use Clay vs. N8N (Clay is better for 90% of use cases due to table-based visibility and easier debugging; N8N only for complex looping workflows), and addressed an audience question about tracking competitors' LinkedIn connections (possible with Apify + Sales Navigator, but not directly through Clay).